Your website can’t survive online without the public. Websites are meant to draw traffic, but if your website is not attracting a decent amount of traffic you really need to focus on its socialization.
Search engine optimization
Around 80% of the internet users rely on search engines to find any probable product or service they are looking for. If your website design is not suitable and friendly for search engines like Google, Yahoo, and Bing then you are simply non-existence to your online customers.
Submit to directories
Similar to search engines, you need to find relevant directories and submit your site there. Once you submit it, people will be able to reach you conveniently. Users love directories because they can find the right info, organized under the right category immediately.
Utilize social media
Socializing your website is all about getting your message out to social networks, blogs, and forums where your target audience is spending maximum amount of time. If you have a Facebook fan page or twitter feed, let your visitors know by putting their icons on your website.
Produce sharable content
Having attractive web design and valuable original content on your website is great. But do the people know about it? To make your websites content popular, you need to socialize it. If you have helpful information for users, write it for your website and place it in a widget with passable option. This way your content will work as a means of socializing your website.
Create discussion places
It’s important for companies to create a place where visitors and customers can communicate with each other and about the company’s products and services. If you don’t give them a platform, they’ll do so at some other place thus disrupting your entire image.
Spread the word
Share your expertise with the users through writing for blogs, video demos, etc. Availability of such credible information will make your website more reliable and popular among your customers and potentials.