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Tablet Usage Statistics Every Marketer Should Know

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Tablet Usage Statistics Every Marketer Should Know
  1. 11% of adults already own a tablet computer of some sort.
  2. Almost half of tablet users get news on their tablet every day.
  3. Three-in-ten tablet users say they now spend more time consuming news than they did before purchasing their tablet.
  4. 77% of tablet owners use their tablets every day.
  5. Tablet owners spend an average of 90 minutes on them per day.
  6. 53% of tablet users consume news on their tablet daily.
  7. 54% of tablet users send email on their tablet daily.
  8. 39% of tablet users use their tablets for social networking daily.
  9. 30% of tablet users use their tablets for gaming daily.
  10. 27% of tablet users use their tablets for reading books daily.
  11. 13% of tablet users use their tablets for watching movies and videos daily.
  12. Tablet news users say they prefer tablets over traditional computers, print publications or television as a way to get quick news headlines and to read long-form pieces.
  13. Approximately two-thirds of tablet users have a news app.
  14. The majority, or 40%, of tablet news users say they get their news mainly through a tablet web browser (compared to a news app).
  15. 21% of tablet users get their news primarily through apps.
  16. Just 14% of tablet news users have paid directly for content on their devices.
  17. A large majority of those who haven’t paid for content are reluctant to do so, even if it’s the only way to get news from their favorite sources.
  18. 23% of tablet news users get digital access of some kind through a print newspaper or magazine subscription.
  19. Of those tablet users who haven’t paid directly, just 21% say they would be willing to spend $5 per month if that were the only way to access their favorite source on the tablet.
  20. Of those who have news apps, 83% say that being free or low cost was a major factor in their decision about what to download.
  21. 90% of app users went directly to the app of a specific news organization compared with 36% that went to some sort of aggregator app like Pulse.
  22. 81% of those who went through their browser accessed news headlines via a direct news website (compared with 68% who went through a search engine, and about a third 35% that went through a social network).
  23. 90% of tablet news users now consume news on the tablet that they used to access in other ways.
  24. 8 in 10 tablet news users say they now get news on their tablet that they used to get online from their laptop or desktop computer.
  25. 59% of tablet news users say the tablet replaces what they used to get from a print newspaper or magazine.
  26. 57% of tablet news users say the tablet takes the place of what they used to get from television news.
  27. Nearly 9 in 10 (88%) of those who read long articles in the last seven days ended up reading articles they were not initially seeking out.
  28. 43% of tablet news users now spend more time getting the news than they did before they had their tablet.
  29. 85% of those who get news on their tablets said they had talked with someone about a long article they had read there.
  30. 41% of tablet news users say they share news through email or social networking at least sometimes.

Read more of the new study and infographic released by Pew Research Center, in collaboration with The Economist Group.

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