From Loren Nelson, NelsonEcom
NetBits is the weekly newsletter keeping your informed of various chatter and other tidbits of potential relevance.
In This Issue:
Do you want to create more conversions out of visitors to your web site? Or, increase the chances that your message gets through to a visitor, thereby, creating a sale, attracting a customer or converting someone to your point of view? Full-motion online video is becoming the "killer app" that can revolutionize website communications and ecommerce. Contact us for more information.
|1. 50 Totally Charming Hotels For Under $150
Chic, stylish, boutique–blah, blah, blah. What we want in a hotel is that unique mix of warmth and personality. In other words, we want it to be totally charming. Here are our picks, from Argentina to Vietnam.
|2. Word-of-mouth promotion
Also known as buzz marketing and viral advertising, is highly valued by advertisers. It is believed that this form of communication has valuable source credibility. Research points to individuals being more inclined to believe WOMM than more formal forms of promotion methods; the receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive (i.e. they are not receiving an incentive for their referrals). In order to promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response. Influencer marketing is increasingly used to seed WOMM by targeting key individuals that have authority and a high number of personal connections.
While any marketers places extreme value on word-of-mouth, this has historically been achieved by creating products or services that generate such "buzz" naturally. The relatively new method of WOMM bypasses the need to create satisfied customers, and instead attempts to inject positive "buzz" into conversations directly. While marketers have always hoped to achieve word-of-mouth, many suggest there are serious ethical concerns in trying to generate word of mouth directly.
Word-of-mouth effects in the life cycle of cultural goods have been mathematically modelled.
With the increasing use of the Internet as a research and communications platform, word of mouth has become an even more powerful and useful resource for consumers and marketers.
| 3. Nutrition Tip – Got milk?
A study sponsored by the National Heart, Lung and Blood Institute found that, among people who did not eat a lot of saturated fat, those who consumed more than three daily servings of milk, yogurt, or cheese had systolic blood pressure (the top number ) almost four points lower than those who ate only half a serving daily. High blood pressure can damage your arteries, increasing your risk for heart attacks and stroke. Researchers say low fat dairy is the smart choice, because it’s lower in saturated fat.
|4. Word of the Week
hare • \HAIR\ • verb
: to go swiftly : tear
Did you know?
|5. What is Podcasting?
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.
Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.
Podcasting can be used for:
1. Self-Guided Walking Tours – Informational content.
2. Music – Band promotional clips and interviews.
3. Talk Shows – Industry or organizational news, investor news, sportscasts, news coverage and commentaries.
4. Training – Instructional informational materials.
5. Story – Story telling for children or the visually-impaired.
|6. Do You Know…
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