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Why Does Inbound Marketing Trump Outbound Marketing

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Why Does Inbound Marketing Trump Outbound Marketing
  1. 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list.
  2. 91% of email users have unsubscribed from a company email they previously opted into.
  3. 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising.
  4. 86% of people skip television ads.
  5. 44% of direct mail is never opened.
  6. 61% of marketers will invest more in earned media (inbound marketing) in 2011.
  7. The average budget spent on company blogs and social media has nearly doubled in the last 2 years.
  8. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in the last 2 years.
  9. 2/3 of marketers say their company blog is “critical” or “important” to their business.
  10. 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
  11. 57% of businesses have acquired a customer through their company blog.
  12. 42% of businesses have acquired a customer through Twitter.
  13. 57% of companies have acquired a customer through LinkedIn.
  14. 48% of companies have acquired a customer through Facebook.
  15. Inbound marketing costs 62% less per lead than traditional outbound marketing.
  16. 3 out of 4 inbound marketing channels cost less than any outbound channel.
  17. 55% of companies who blog reported leads from their blog were “below average” in cost.
  18. 47% of companies who use social media reported leads from social media were “below average” in cost.
  19. 39% of companies who leverage SEO reported leads from SEO were “below average” in cost.
  20. 27% of companies who use PPC reported leads from PPC were “below average” in cost.
  21. Trade shows were reported as being “above average” in cost by 47% of respondents.
  22. Direct mail was reported as being “above average” in cost by 27% of respondents.
  23. Telemarketing was reported as being “above average” in cost by 21% of respondents

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