Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%), and opinion-sharing (55%), while they are 50% more likely use social networks to keep in touch with friends and family (75%), reports BlogHer.

Since the release of last year’s Benchmark Study of Women and Social Media, research found women turn in greater numbers to blogs (55%), social networks (75%) and online status updates (20%) as primary sources of community interaction, entertainment and information

45% of survey respondents decided to purchase an item after reading about it on a blog.

The primary reasons for women to publish blogs are for fun (76%), to express themselves (73%) with others (59%). Nearly one-fifth (17%) of women who publish blogs say they do it to earn money.

Women online spend increasingly less time engaging in traditional media activities such as watching TV (30%), listening to the radio (31%), and reading magazines (36%) or the newspaper (39%).