Business networking is an important aspect for any existing and new business to grow. Networking can range from virtual online networking tools such as blogs, LinkedIn, Facebook and even Twitter to face to face meetings.
An important aspect to consider when networking is to research the age of your targeted customer. Once done, you can determine which way is best. Always match the preferences of your targeted customer with the networking strategies that you feel most comfortable with.
Determine the age group of your target customer that you would like to network with.
Baby Boomers
These are people in their 50’s and 60’s and will always prefer face to face meetings. They usually tend to be less comfortable with computer communication and they like to interact verbally and when possible, always in person.
Generation X
These are people in their 30’s and 40’s and they tend to be more comfortable with technology. They usually prefer keeping it simple and will most likely use LinkedIn and other business social networking tools to network with other people sharing the same interests.
Generation Y
These are people in their teens and 20’s and they are most comfortable in using all forms of technology. This is due to the fact that they have been exposed to technology most of their lives. They know what they want and they will find you. They usually have a good presence on Twitter and Facebook.