- Maintain an e-learning portal. Set up an online community of video content and boldly give away lots and lots of free information. You heard me: give it away. Set it up so that people need to register in order to view the content and then fill it with useful, full-length webinars and videos that teach your constituents things of value that will help them. Give them a 30-second preview first so they get a sense of what their getting. A lot of people get freaked out by the concept of giving away so much information but in order to attract subscribers, you need to provide a lot of value. Yes, it takes work. Jump in.
- Consistently publish a great blog. Create articles that teach, educate, and inform and then publish them on your blog for free. Yes, you guessed it: boldly give away free information. Then make sure your readers have an easy way to subscribe to your blog via email. If the content is good enough, your readers will join your mailing list and now you have permission to talk to them. Yes, this also takes work. Jump in.
- Give away services with live webinars. Running a webinar series is a great way to find new prospects. Create high-value presentations that teach and inform and give away all your secrets. Yes, you are still hearing me correctly: give your knowledge away for free. Then, at the end of each webinar, make an offer to give away even more stuff. Set up a form and invite people to fill it out to get a free consultation, audit, or report. Offer it to the first five people who fill it out. Make sure the consultation is a true consultation, not a sales pitch. These people will end up in your CRM and will develop the most loyalty to your organization. Yes, this takes even more work. Jump in.
