Age of Digital Coupons

Coupons are experiencing a renaissance. Shoppers are on the prowl for savings, and merchants are responding online. Electronic coupons have the capability to deliver significant savings to consumers when, where and in the format they need them — including the Web, e-mail or any mobile device. The amount of Internet print-at-home coupon distribution is climbing; up 41 percent from last year according to Nielson Clearinghouse, and comparable to the number of offers in a Sunday newspaper. “In 2009, consumers printed $313 million in savings from Coupons.com,” explains Patrick Crisp, senior director of communications for Coupons.com.

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