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Captivating Social Media Stats: How People Interact With Brands | Nelsonecom's Netbits
85% of internet users have Facebook accounts; 49% are on Twitter.
74% of internet users use Facebook daily; 35% use Twitter daily.
57% of internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter.
19% of people follow a brand on Twitter.
39% of people have tweeted about a brand on Twitter.
9% of people have retweeted about a brand on Twitter.
58% of Facebook users have liked a brand on Facebook.
42% of people have mentioned a brand in a Facebook status update.
41% of people have shared a link, video , or story about a brand on Facebook.
50% more people say their brand mentions in Facebook status updates are only positive (versus negative or mixed).
Almost twice as many users say their brand tweets are only positive (versus negative or mixed).
Females are much kinder to brands on Twitter than males.
66% of Facebook users who have liked a brand have 100+ friends.
84% of Facebook users who have liked a brand are active on Facebook daily.
59% of Facebook users who have liked a brand have mentioned a brand in a status update.
57% of Facebook users who have liked a brand have shared a link/video about a brand.
80% of people prefer to get coupons, promos, and discounts from brands in social media .
8% of people prefer to get brand news in social media .
5% of people prefer to get answers to Qs and 5% prefer how-tos from brands in social media .
32% of people prefer updates from brands in the form of short social media updates.
27% of people prefer updates from brands in the form of email messages.
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