Better eCommerce Targeting and Remarketing

Better eCommerce Targeting and Remarketing

Create a Buyer’s Guide Knowing what product to buy (which model, what features, what accessories, etc.) can get very confusing and overwhelming for consumers. If I want to buy a new TV (it’s time to get rid of my rear-projection set), I have a lot of research to do!...
Better eCommerce Targeting and Remarketing

Online Tools Push E-Tailer Profits

Customers are willing to pay a 10.7% premium for ‘excellent’ online customer service – an amount that was sized in the aggregate to be $17.3 billion a year. That is a surprisingly large number, says StellaService CEO Jordy Leiser (via E-Commerce...