Brand Loyalty ‘Dead’ on the Mobile Web

Brand Loyalty ‘Dead’ on the Mobile Web

Online brand loyalty is a dead concept, according to a global report released by Netbiscuits, detailing the behaviors and attitudes of more than 6,000 consumers towards mobile. Fueled by increased mobile engagement and the rise of ecommerce, 91% of expectant...
Brand Loyalty ‘Dead’ on the Mobile Web

What is Defense in Depth?

Defense in Depth (also known as Castle Approach) is an information assurance (IA) concept in which multiple layers of security controls (defense) are placed throughout an information technology (IT) system. Its intent is to provide redundancy in the event a security...
Brand Loyalty ‘Dead’ on the Mobile Web

Wi-Fi Security

Question: I’ve heard public Wi-Fi is insecure. How do I improve my safety when using it? Sophie via email Answer: With the rise of smartphones, tablets and laptops, it has become increasingly common to use public Wi-Fi without thinking about security and privacy. Most...