Create a Testing Plan It’s easy to get carried away with A/B testing. Since it’s so simple to do, you’ll want to test as many variables on the page as possible. In order to stay focused, determine all the variables of the page you want to test, and then create a plan...
Tablet users averaged 30 percent more viewing time per session compared with desktops, according to data released this week by Ooyala, a provider of video services to major brands. Tablet users also tended to be more engaged, finishing videos at nearly twice the rate...
Discover the Keywords That Already Send You Traffic Take a look at the keywords that you send you traffic, and see where you rank in search engines for them. If you’re not ranking #1, that’s your chance to improve the ranking for that one keyword. When you find...
Internet Usage In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) 75.5% of the US population uses the internet. (Source: eMarketer, January 2011) Millennials engage in over 14 different internet activities,...
11% of adults already own a tablet computer of some sort. Almost half of tablet users get news on their tablet every day. Three-in-ten tablet users say they now spend more time consuming news than they did before purchasing their tablet. 77% of tablet owners use their...
According to a new report from comScore 14 million people in the U.S. scanned a QR code with a mobile device in June. These users represent 6.2% of the total mobile population in the U.S. The study also reported on demographics of QR code scanners, indicating that...
