Digital Marketing, Search
Once you’ve identified your priority keywords, the next step is to integrate them into your Web pages. When someone searches on a key phrase, the search engine looks for pages that include prominent mentions of the phrase: ones that contain it a number of times,...
Digital Marketing, Search
We’ve talked so far about ways for people to find your site as a whole — but people are unlikely to be looking for your site specifically. They’re much more likely to be looking for good information or a resource on a particular topic, which they’ll...
Digital Marketing, Search
Having added a (much-publicized) privacy link to its homepage in early July, Google again demonstrates its stalwart commitment to transparency: the company has added a “More Details” link to its Web Search feature. According to the Google Blog, “More...
Digital Marketing, Search
Search engines read through huge volumes of information on the Web with software programs called “robots” or “spiders” (because they navigate, or “crawl,” through the Web). These spiders create an index which contains, essentially,...
