Be Patient, but Keep Checking In

Digital Marketing, Search

Search engines don’t respond to changes overnight. In fact, it might take a month or more to see the results of your efforts reflected in search engine results. Don’t give up hope — keep including keywords in new content, and asking other organizations to...

Page Views

Digital Marketing, Search

Each time a web page on a site is accessed by a visitor, it counts as one page view, whether or not the same user viewed the same page 10 seconds ago.

On-Site Web Analytics

Digital Marketing, Search, Technology

On-Site Web Analytics is the study of the online behaviour of visitors to your web site in order to improve its results. Web stat reports from companies, such as Webalizer, let you measure the performance of your web site in a commercial context. There are several...

Consider Google Grants

Search

So far, we’ve focused on ways to tweak and optimize your site in order to be listed for free on any search engine. There’s another way, though, to be listed on Google: Google gives away free search-engine advertising (the links listed as “Sponsored...

AdWords Debuts Geo-Performance Reporting Feature

Search

Google AdWords has released a new reporting feature: the Geographic Performance Report, which tells users where their impressions, clicks and conversions come from. Reporting can be terraced down to the ad group level. The AdWords blog describes it thus: Say you sell...

Another Human-Powered Search Engine Hits the Streets

Search

ubExact launched its “direct navigation, action-based search engine” in beta. The human-edited search engine categorizes content into actions: See It (reference), Do It (entertain), Shop It (buy), and Find It (navigate). The idea is to enable searchers to...