Digital Marketing, Search
For the first time in two years, Yahoo has grown the percentage of spend from major tech advertisers in North America and Asia-Pacific (APAC) at the expense of Google, according to Covario’s Q2 2008 Global Search Spend Analysis series – via...
Digital Marketing, Search
Once you’ve identified your priority keywords, the next step is to integrate them into your Web pages. When someone searches on a key phrase, the search engine looks for pages that include prominent mentions of the phrase: ones that contain it a number of times,...
Digital Marketing, Search
We’ve talked so far about ways for people to find your site as a whole — but people are unlikely to be looking for your site specifically. They’re much more likely to be looking for good information or a resource on a particular topic, which they’ll...
