Organic Search Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. Then, you could drill down into more detail to see which keyword they searched to get to your website. For...
A few reasons why two screens are more productive: I can have email on one window, and a browser on the other, when I click news links in newsletters, it opens a browser and loads the page while I can still continue reading the newsletter. This way, I’m not...
The Basics Your Headline – Your headline is probably the most important when it comes to how your profile appears in search results. Think of the main keywords you want to be discovered by and include them in your headline. Your Summary – Be sure to write a strong...
1. The Offer Possibly the biggest lever you have in your email marketing is not the few words you use to describe your offer, but rather, the offer itself. Whether you’re testing two ebooks against each other, or an ebook versus a webinar, this test is bound to...
1. Emails About Your New Marketing Offers This is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial … and the list goes on. This email is used to describe and promote a particular...
Form Length Isn’t the Only Factor First things first. While form length is definitely a factor, marketers must realize that a person’s willingness to complete a form isn’t only dependent on the length of the form. There are a number of factors...
