Launch a Social Media Campaign in 2012

Launch a Social Media Campaign in 2012

January is one of the best times to refresh and renew the marketing of your brand! Your consumers are looking for the latest and greatest to make sure that their “New Years Resolutions” last the whole year long. With that said, I want to tell you about our...
Launch a Social Media Campaign in 2012

Succeed With Landing Page Testing

Create a Testing Plan It’s easy to get carried away with A/B testing. Since it’s so simple to do, you’ll want to test as many variables on the page as possible. In order to stay focused, determine all the variables of the page you want to test, and then create a plan...
Launch a Social Media Campaign in 2012

Use PR To Help Your Inbound Marketing

Be Relevant – Determine a Journalist’s Beat Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. The trick is figuring out the best way to break through the clutter and grab their attention....
Launch a Social Media Campaign in 2012

How To Determine Optimal Email Frequency

Establish Your Hypotheses Take yourself back to high school science class, and channel your favorite lab partner. It’s important to determine what specific results you expect to see from these tests so you can identify success.  For example, you might...
Launch a Social Media Campaign in 2012

Instantly Enhance Your Video Production Quality

Pre-Production Be well prepared and organized for your video shoots. If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. On the other hand, if you’re prepared, you’ll be able to focus your...