Characteristics of Exceptional Blog Titles

Characteristics of Exceptional Blog Titles

Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways by incorporating verbs and other action...
Characteristics of Exceptional Blog Titles

Take Better Photos With a Phone

Look for the light: Good photography requires good light. You can’t always choose when to take photos, but avoiding midday glare is always a good idea due to the harsh shadows that appear at this time. Get steady shots: To avoid blur, shake the camera as little as...
Characteristics of Exceptional Blog Titles

Optimize the Language of Your Calls-to-Action

Convey Value Your CTA should answer the question, “What’s in it for me?” Think about the top two or three benefits of your offer, and try to list them in order of priority. Then, pick the most critical one, and  shorten it to just a few words. In that way, you will...
Characteristics of Exceptional Blog Titles

Tips for Using LinkedIn for Inbound Marketing

Post blog articles and offers directly to your LinkedIn company page. LinkedIn recently added status updates as a new feature to company pages, making them a great channel to promote your content! Mix up promoting blog posts and landing pages to give your followers a...