Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! 1.) Emails That Educate If...
Establish Your Hypotheses Take yourself back to high school science class, and channel your favorite lab partner. It’s important to determine what specific results you expect to see from these tests so you can identify success. For example, you might...
A Clear, Concise, and Attention-Grabbing Subject Line: Before your email subscribers even read your email, the first thing they’ll see if the email’s subject line. Likely, your email is sitting in your prospects’ inboxes alongside a ton of other...
Mistake #1: Blatant Lack of Permission – Companies still try to get around the permission issues in search for the quick buck. That’s a big mistake. Mistake #2: Utterly Deficient Segmentation – Content relevancy is the number one issue for the email...
The Sender Score is an indication of the trustworthiness of an email source and is used by ISPs and receivers to determine inbox placement. Just like a credit score is used by financial institutions to decide whether (or not) to extend favorable credit, receivers use...
Customer retention is one of the hardest and most important things to get right in business. New customers are exciting. They cause sales bells to ring. But your existing customers, the ones who have made the decision to stick by you, need some careful attention too....
