Digital Marketing, Netbits
Problem #1: I don’t know what will resonate. Should I resort to scotch-induced content? Okay, it’s not really after a nice full glass of scotch, but before keyword research, marketers relied on their ‘gut feeling’ or costly and time consuming...
Digital Marketing, Netbits
Be Relevant – Determine a Journalist’s Beat Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. The trick is figuring out the best way to break through the clutter and grab their attention....
Digital Marketing, Netbits
Leverage Domain Knowledge If you’ve been researching industry language in order to nail a product or service page description, put the knowledge you’ve gathered to work by pitching the idea of a blog to your client. Written in the customers’...
Digital Marketing, Netbits
200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. 91% of email users have unsubscribed from a company email they previously opted into. 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant...