Majority of Physicians Like ePromo

Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies. And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps,...

Video in Email Boosts Click-Thru Rates 2-3x

Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. A recent forecast shows that 71% of the online adult population will watch...