Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies.

And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps, according to (pdf) an annual study on ePromotion from SDI (via MarketingCharts).

  • 69% of physicians participate in electronic promotional activities after office hours, in the evenings.
  • In 2008, the average time spent by a physician on a single ePromotion activity was 18 minutes.