Use Surveys for Lead Nurturing

Use Surveys for Lead Nurturing

What is lead nurturing? Lead nurturing is the process of engaging a defined target group by providing personalized, persona-targeted content and information at each stage of the buyer’s journey. The ultimate goal of lead nurturing is to get leads to become your paying...
Email Marketing Steps 1 Thru 9

Email Marketing Steps 1 Thru 9

1. Grow Your Fan Base The most important rule of email marketing is to grow your subscriber list and attract a lot of verified leads. The general rule of thumb is that more subscribers guarantee better ROI, but it all depends on the nature of your business. What is...
Email Campaigns Every Merchant Should Run

Email Campaigns Every Merchant Should Run

Email marketing is one of the most effective channels for reaching consumers today. Above video ads and social media campaigns, email is still the dominant communication medium. According to a VentureBeat Insight study, “users of email marketing systems are achieving...