Definition of Social Media Marketing

The process of promoting a product or service and building a strong relationship with customers through different social media channels is called social media marketing.

Here, the term Social Media, is nothing but a platform that allows the users to share their messages, stories, images, audio, etc. directly to the people connected with them.

Social media helps marketers to make their presence online and establish a public voice. Further, the success, growth and engagement of the users can be tracked easily through the data analytics tool provided by these networks.

The three primary social media channels are forums, blogs and social network, such as Facebook, Twitter, Google plus, Linkedin, Youtube, Instagram, Pinterest and so forth.

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There are two ways of doing marketing through social media; the first one is free, which starts with making connections and increasing followers on social media, by sharing some valuable content, inviting participation from consumers, etc. The second way is paid advertising, For instance: You might have seen sponsored ads, on social media, such as facebook, twitter, etc.

Definition of Digital Marketing

By the term digital marketing, we mean a form of marketing that uses electronic channels especially the internet, to promote the product, services, brands and company.

Internet-based methods of digital marketing include content marketing, content automation, search engine optimisation, search engine marketing, e-commerce marketing, social media marketing, email marketing. However, non-internet based methods encompass marketing through radio, television, SMS, MMS etc.

Digital marketer keeps an eye on the recent market trends in essence what is highly viewed, how frequently it is viewed and which type of content is liked by the public, and so forth. It is omnipresent, as the information can be accessed from any place anytime.