Be Patient, but Keep Checking In

Search engines don’t respond to changes overnight. In fact, it might take a month or more to see the results of your efforts reflected in search engine results. Don’t give up hope — keep including keywords in new content, and asking other organizations to...

Page Views

Each time a web page on a site is accessed by a visitor, it counts as one page view, whether or not the same user viewed the same page 10 seconds ago.

On-Site Web Analytics

On-Site Web Analytics is the study of the online behaviour of visitors to your web site in order to improve its results. Web stat reports from companies, such as Webalizer, let you measure the performance of your web site in a commercial context. There are several...

Perceptual Contrast

Human beings naturally perceive things in comparison to other things, which means everything we mentally process is a relative assessment. Perceptual contrast is an effective persuasion technique because a skillful copywriter can literally alter the way a prospective...