Not posting consistently. Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. Many posted a few times in the first week, and then went silent. Maybe they came back and posted two or three times in a...
January is one of the best times to refresh and renew the marketing of your brand! Your consumers are looking for the latest and greatest to make sure that their “New Years Resolutions” last the whole year long. With that said, I want to tell you about our...
Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what? Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore? Large...
Not using the social media accounts you set up. When someone sees an abandoned social media business account, it basically just looks like that company doesn’t have its $%*! together. It’s even more important to keep those accounts up to date if...
Not being where your target customers are. It’s not important to maintain a presence on just any social media network in order to engage with potential and current consumers; you have to be where they actually are. If you are posting content and updates blindly to...
It’s very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential. This a huge missed opportunity for businesses, especially given that because many businesses aren’t leveraging features likes company updates,...
