Maintaining a Facebook presence, as well as participating in other social networks, can be a valuable way for businesses to connect with prospects and customers, share content, and generate leads. But as you’re likely aware, the capability to easily and freely...
Implement a Like Gate: Like gates are popping up all over Facebook these days, and it’s not difficult to understand why. They’re a great way to convert new likes into leads right off the bat. Use your like gate to initially turn new page visitors into...
Post blog articles and offers directly to your LinkedIn company page. LinkedIn recently added status updates as a new feature to company pages, making them a great channel to promote your content! Mix up promoting blog posts and landing pages to give your followers a...
Start a discussion – Just posting what you are up to doesn’t encourage any interaction. Sure, it lets your fans know what you are doing, but there is no reason for them to interact. Write posts that end with ‘what do you think?’ or ‘do you agree?’...
Create a Business Page, Not a Profile: First things first. To maximize Facebook’s business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit...
Analytics Using social analytics is particularly important for gathering lead gen metrics. For example, using a shortened URL like Ow.ly in combination with Google Analytics and Facebook Insights will give you in-depth insight into audience interaction with your...
