- Start a discussion – Just posting what you are up to doesn’t encourage any interaction. Sure, it lets your fans know what you are doing, but there is no reason for them to interact. Write posts that end with ‘what do you think?’ or ‘do you agree?’ questions. Then make sure to monitor that discussion and, when appropriate, feed the discussion with comments of your own.
- Videos – The beauty of putting a video as a post is that it begs for people to click on it. But be sure to keep it short. People are willing to watch a short video to its end, but unless it’s riveting, they will stop watching after a couple minutes.
- Photographs – An interesting photo always gets a reaction. You may also try adding a caption that positions the photo in a way that adds to the viewing experience.
- Call-to-Action – Sometimes you want your post to make people take action such as ‘Read this ebook’ or ‘Check out this article.’ Creating a post with links to things that are of interest to your fans is a good thing to do. If they are interested they will click on the link and that causes interaction, and interaction is good on the new Facebook.
- Don’t oversell or undersell – No one likes a never-ending sales pitch. By the same token, make sure you do highlight your wares from time-to-time. Use the 80-20 rule for content/connection posts (80%) vs. sales messages (20%). And when you do have a sales message, make sure there is a clear call-to-action.
