Participate in LinkedIn Answers: This is one of the more useful (and under-utilized) tools on LinkedIn. It’s a section where people can ask industry-specific questions and get advice. And guess who’s giving the advice? You are, because you’re an industry insider with...
Create campaigns specific to each target audience. LinkedIn allows you to target people within their network by selecting multiple filters including job title/type, industry, employee size, geography, gender, and LinkedIn group membership. Like paid search where you...
Step #1: Commit that each Wednesday, you’ll connect with 5 current or former business associates. When you connect with people, you and your business jump to the top of their mind. When that happens, they may remember you when someone they know needs the product or...
Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Do so by going here and clicking “customize your public profile URL” down on the right-hand side. Make your blog/website links...
A month after its debut as a public company and eight years after its launch, LinkedIn in June 2011 passed Myspace to become the No. 2 social networking site in terms of visitors, according to comScore. Marketers can gain perspective on how best to reach LinkedIn’s...
Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. As it happens, getting folks to register for an event that’s not free versus, say, a free webinar or ebook, takes a lot of effort. 1. Share Lazy Tweets...
