Giving a Hoot About Your Story

Podcast, Social Media

Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don?t get how this stuff works. People tell stories about themselves....

Short Vids Most-Watched; Long Eps Drive Users to TV

Video

The top 5 categories of videos watched online are all short-form — comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews — according to a Frank N. Magid Associates survey conducted for Metacafe (via MarketingCharts). Moreover, 28...