A well thought out site hierarchy is crucial to your SEO efforts. Starting with your home page, and working your way to all the internal pages, you want to make sure that the flow of navigation makes sense and is easy to follow. This is crucial for SEO for three main...
Let’s review why a contact form is so important. Get rid of this: info@yourdomain.com The generic email address on a “Contact Us” page has got to go. There are a number of reasons this is a poor approach: This could be perceived as a black hole by the visitor, leaving...
Basic Management of Multiple Contributors There are various considerations that you will need to give to running a blog with multiple contributors. First of all, what permissions will they have? As a Contributor, a blog post can only be submitted as pending approval...
1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. But as we know, unfiltered user-generated content isn’t necessarily good content. Arguably, the explosion of community...
Do Test Tons of Different Variables There are so many variables you can A/B test in your marketing. Color, size, subject line, content offer, templates, layout, timing, frequency — the possibilities are almost endless! Don’t Test Them All at Once Smart A/B...
Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways by incorporating verbs and other action...
