Convey Value Your CTA should answer the question, “What’s in it for me?” Think about the top two or three benefits of your offer, and try to list them in order of priority. Then, pick the most critical one, and shorten it to just a few words. In that way, you will...
The Topic Isn’t Appropriately Targeted Spend the time to make sure the topic and idea has the potential to be successful. A major part of this is truly understanding your target audience and marketing personas, and analyzing the topics and ideas that have...
Use Ebook Excerpts for Blog Articles, and Vice Versa Hurting for blog content? Grab an excerpt from one of the ebooks you’ve published, and repurpose it as a blog post. Recycling ebook content is a great tactic for pulling together a quick post in a time crunch,...
Improve Your Headline: Your landing page’s headline will likely be the first thing that catches visitors’ eyes when they land on your page. Is it interesting and compelling enough to keep them there long enough to even read the offer’s description?...
Can a business exist on the web today using just a social media presence and no actual business website? Yes, but it’s a major mistake. While social media is a powerful tool for marketing and building online reach for a business, it does not fill the shoes of a...
Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers. You need to start thinking about how your company can create content on a consistent basis to stand out from all the noise online and become the go to resource in...
