- The Topic Isn’t Appropriately Targeted
Spend the time to make sure the topic and idea has the potential to be successful. A major part of this is truly understanding your target audience and marketing personas, and analyzing the topics and ideas that have resonated with that audience in the past. Your analytics are your best friend here, so leverage them!
- The Title or Headline is Crappy
Put some solid effort into learning how to write awesome titles for your content. A great headline is actionable, brief, keyword-conscious, clear, definitive, and intriguing. Master the art of exceptional blog titles, and you’ll be one step closer to preventing content failure.
- There Is No Attention to Detail
ALWAYS have a colleague or teammate (preferably one who has an eye for details) proofread and edit your work. It’s stupidly silly to let a great piece of content go to waste because of a few easily preventable typos.
- It Isn’t Promoted
Get your content out there, for goodness’ sake! Send that awesome new ebook you wrote to your email database, and share your latest blog article with your fans and followers in social media!
- It’s Not Socially Enabled
Add social media sharing links/buttons to every piece of content you produce in obvious places. People are lazy. Make it mind-numbingly simple for them to share if they want to. Chances are, if you put the buttons right in front of them, they’ll use them, giving your content more exposure to potentially interested content consumers. Research shows that including a Twitter share button on your content leads to 7x more mentions!
- It’s Not Optimized for Search
Conduct keyword research to identify appropriate keywords for your business. Then search engine optimize your content by sprinkling those keywords throughout — in page titles, header tags, and throughout the body of your content.