Unique Visitors

The number of individuals (filtered for spiders and robots) who visit a web site within a designated timeframe. Each individual is counted only once in the unique visitor measure for the reporting period. This ‘count’ can be done in two ways: either by requesting...

Travelers Hate Airline Fees, Southwest Benefits

Nearly 80% of US consumers say the extra fees most airlines now impose on travelers for once-free amenities are unacceptable and should not be passed along to travelers, according to research from comScore, writes MarketingCharts. Though consumers understand the...

Online Behavior Changed by Financial Worries

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn, according to research conducted in the UK by E-consultancy, Logan Tod and immediate future (via Retailer Daily). Some 64 percent of...

Perceptual Contrast

Human beings naturally perceive things in comparison to other things, which means everything we mentally process is a relative assessment. Perceptual contrast is an effective persuasion technique because a skillful copywriter can literally alter the way a prospective...

Confessions Of… An Airline Agent

NO TRAINING New airline ticket and departure-gate agents are hard to find these days. GOOD BEHAVIOR It used to be that if you tried a little smooth talking or even brought a cookie to the gate agent, you might be able to score an upgrade. Not anymore. PERSONAL INFO...

Keep Your Site Fresh

Search engines love new pages. Try to add new stories, reports, news releases, and the like so that search engines feel that your site is frequently updated and thus should be frequently indexed. If your site is rarely updated, it can take months for search engines to...