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Consumers Go Online to Curb Impulses, Avoid Taxes


More than half (53%) of online Americans say the recession is causing them to spend more time on the internet, where they are increasingly researching purchases to suppress impulse buying and shopping for deals that do not include shipping fees or sales tax, according to the latest Consumer Behavior Report from In terms of allocating increased time spent online, the largest percentage (40%) of consumers say they are spending more time comparing prices. Other activities that saw increases:

  • 32% say they are spending more time during the recession reading news and information.
  • 26% are spending more time searching for coupons.
  • 26% are spending more time shopping online.
  • 17% are spending more time job hunting.
  • 15% are spending more time on social networks.

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