Coupon redemption in the fourth quarter of 2008 grew nearly 10% compared with Q407, the first significant jump in redemption since the early 1990s, according to data from promotions transaction settlement company Inmar.
Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level, MarketingCharts reports.
While the first three quarters of 2008 saw coupon redemption dip slightly, the 10% increase in Q4 came in the months of November and December, which both saw double-digit redemption growth.