Loren Nelson, NelsonEcom
Internet Solutions | Visual Design
Web Sites & Multimedia & Usability Engineering
We May Dose, but We Never Close

July 10, 2007 – Vol. XI, No. 18


is the weekly newsletter keeping your informed
of various chatter and other tidbits of potential relevance.


This Issue:

Sea Salt
Email Deliverability
Liquids Add Up
Word of the Week
you know…

Do you want to create more conversions out of visitors to your web site? Or, increase the chances that your message gets through to a visitor, thereby, creating a sale, attracting a customer or converting someone to your point of view? Full-motion online video is becoming the "killer app" that can revolutionize website communications and ecommerce. Contact us for more information.

1. Sea Salt

Sea salt, harvested from the ocean, has been used for several thousand years. It is ideal for bringing out the freshness in salads and greens; it tends to make lettuce and other vegetables crisper. When cooking, grilling, baking or broiling beef, pork, poultry and seafood, sea salt brings out the natural flavors of the meat.

Sea salt is also perfect for long, steamy baths at the end of the day. Add a cup of sea salt to a warm bath and soak for at least ten minutes. Sea salt has a healing effect – it pulls toxins from the body and soothes and heals the skin. Scented oils can be added to the bath for both fragrance and to soften skin.

Uncommon Uses

Here are some additional ideas from Cargill Salt and the Salt Institute for using common table salt around the house:

* Soak a new straw broom in a bucket of hot, salted water to increase its lifespan.
* If red wine is spilled on a tablecloth or rug, blot up as much as possible and immediately cover the spot with salt to absorb the remaining wine. Later, rinse the tablecloth with cold water, or scrape the salt up from the rug and vacuum.
* Remove white rings left on tables caused by wet or hot dishes and glasses, by rubbing a thin paste of salad oil and salt on the spot and letting the mixture stand for an hour or two.
* Soak new candles in a strong salt solution for a few hours and then dry to reduce dripping wax.
* Remove stains in vases by rubbing with salt or soaking in a strong salt solution.
* Keep fresh cut flowers perky by adding a dash of salt to the water in the vase.
* For frost-free windows, rub the inside of the window with a sponge dipped in a saltwater solution and wipe dry.
* Use salt and cinnamon to eliminate the "burned food" odor away from your oven and stove burners. Sprinkle spills with a combination of salt and cinnamon while the oven or its burners are still hot. When dry (and the oven or burners have cooled), remove the salted spots with a stiff brush or cloth.
* Regularly pour hot, strongly salted water down the kitchen sink to eliminate odors and reduce grease build up.
* Does something smell fishy? Dip a lemon wedge in salt and rub the item (hands, cutting board, counter) and rinse with water.
* Mix a half a cup of salt and soda to a gallon of water to wash away stains and odors inside your refrigerator.
* Add a pinch of salt to coffee grounds before brewing. The salt enhances the true coffee flavor by removing some of the acid taste.

2. Email Deliverability

Your reputation determines your email deliverability more so than your content… at least that’s the finding of a recent Lyris ISP Deliverability Report card for 1st quarter 2007.

Your online reputation, in terms of email deliverability is determined from a holistic viewpoint of everything you do right and wrong, but more specifically it’s based on subscriber feedback (ie: Do your own subscribers report your emails as SPAM or not?).

Net results from the report indicate that there are two things you should consider to improve your deliverability:

You may want to consider reducing the quantity of images used in your email newsletters and marketing campaigns.

Keep in mind that many Outlook and other users block images all together, so if your HTML email is very image heavy, you may be reported as spam because that’s what it may look like to your members who block images.

Make sure your "From Name" does not include numbers or symbols rather than your actual name.

In addition, I’d add that you should make your email address something related to your brand instead of "no-reply@your domain". In the old days, the "From Name" was not displayed by every ISP or email client and all the member saw as your actual from email address.

3. Liquids Add Up

About half of the excess calories we consume come from liquids. Trying to cut back? These are your five best to worst choices.

1. Water — it hydrates better than anything
2. Unsweetened tea or coffee
3. Nonfat/low-fat soymilk or cow’s milk — they’re fairly low-cal and provide some great nutrients
4. No-cal beverages (think Crystal Light), then nutritionally rich juices (like orange juice — but stick to one a day)
5. The worst? The usual suspects — sugary drinks (sodas, punches) with no nutritional value

4. Word of the Week

reprise • \rih-PREEZ\ • noun

1 : a recurrence, renewal, or resumption of an action

2 a : a musical repetition
b : a repeated performance : repetition

Example Sentence:
The argument was a reprise of a long-standing disagreement.

Did you know?
When "reprise" was first adopted into English in the 15th century, it referred to a deduction or charge made yearly out of a manor or estate (and was usually used in the plural form "reprises"). It probably won’t surprise you, then, to learn that "reprise" comes from an Anglo-French word meaning "seizure, repossession, or expense." Eventually, "reprise" came to refer to any action that was repeated or resumed. A later sense, borrowed from modern French, applies to specific types of repetition in musical compositions and was eventually generalized to describe any subsequent and identical performance. It’s possible, for example, to have a reprise of a television program or a book.


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6. Do You Know…
On this day:

  • Kokichi Mikimoto Obtains First Cultured Pearl (1893)
    Mikimoto was the son of a Japanese udon shop owner and sold vegetables to support his family; he also invented the cultured pearl. In 1888, he obtained a loan to start a pearl farm. After 5 years and near bankruptcy, he produced the 1st cultivated pearl. It took another 12 years to create the spherical pearls that are indistinguishable from natural ones. In 1899, the first Mikimoto pearl shop was opened in Tokyo, and his empire expanded internationally soon after.
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