When a user of a social media website discovers your story and likes it, they have the option to share it with their friends. This can cause the story to ‘go viral’ and be shared with even more people. This can deliver hundreds of thousands of visitors, launch a website or new product and bring significant [inbound links]. Those inbound links will directly bring your site visits and indirectly help your SEO.

When using social media marketing the quality of your content is crucial, the better it is the more likely it will be passed around. We’ll be talking about how to create such ‘sticky’ content in a future article.

Stunning content will still need a push to get going, the bigger your network on these social media sites the better. Your network can help you give it that initial push, increasing the chance of the story going viral.

Direct marketing will reduce the chances of a piece of web content going viral. People do not want to be sold to, the initial social media marketing push should be more about the conversation than the sale. A more aggresive sales angle can be added later, once the social media push has ended.