In March, Google Sites once again ranked as the top US video property, with 5.9 billion videos viewed (40.9% online video market share), with YouTube.com accounting for more than 99% of all videos viewed at the property, comScore said. Fox Interactive Media ranked second with 437 million videos (3.0%), followed by Hulu with 380 million (2.6%) and Yahoo! Sites with 335 million (2.3%).
77.8% of the total US internet audience viewed online video.
The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
The duration of the average online video was 3.4 minutes.