Domain Authority vs Page Authority
It’s important to differentiate it from page authority.
Page authority is a similar metric, but instead of measuring the strength of an entire domain or subdomain, it measures the ranking strength of a single web page.
1. Choose A Good Domain Name
If you are just starting out, then pick a domain name that is relevant to your website. It’s best to come out with a domain name that is related to your business for visitors to remember better.
It should be something that’s relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name. You may even want to buy an old domain so that you don’t have to make a domain age.
2. Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.
3. Create Linkable Content
In order to earn high-quality links form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.
4. Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.
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5. Remove Bad And Toxic Links
Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it. You should also remove any links posted throughout your website that lead to bad sites or are broken as these will have a negative impact as well.
6. Make Sure That Your Website Is Mobile-Friendly
A huge number of online users access the web through mobile devices. If your website hasn’t been optimized for mobile use yet, then you’re way behind. Not only will it hurt your mobile search engine rankings, but you’ll lose out on a lot of visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.
7. Become An Authority Within Your Niche
This can only be done by creating great content and engaging with your followers and consumers on social media in a meaningful manner. By boosting your reputation as an authority, you’ll strengthen the identity of your brand, which will not only help increase traffic, but also increase the number of external links you earn from other high-quality sources.
8. Increase The Loading Speed Of Your Webpages
Poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.
9. Promote Your Content Via Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself. Post links to your content on your various social media pages and be sure to encourage followers to like, share or comment on it. You should also include social share buttons directly on your webpages.