Your social media marketing can support your search engine optimization (SEO) by including target keywords in headlines. Then when your story goes viral and other sites use your headline to link back to your site – Bingo! – you get keyword-rich inbound text links.
Smart SEOs love social media.
Keyword research can also be a great way to find ideas for stories that people want to read. One of the points of keyword research is that it shows you what people are searching for.