Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio usage increased 2.9% and online usage increased 1.9%, writes MarketingCharts.
The media-use rankings from the survey, compared with last year’s results:
- Television: 31.1% (down from 34.7% a year ago)
- Daily newspaper: 19.4% (down from 23.5%)
- Radio: 19.4% (up from 16.5%)
- Online: 14.6% (up from 12.7%)
- Weekly community papers: 4.4% (down from 5.1 %)
- Free shopper newspapers: 2.9% (up from 2.2%)
- Magazines: 2.1% (up from 1.6%)