1. A Podcast Opens Doors
If you start a podcast and seek to interview experts in your area of focus, you will likely find that it is pretty easy to get guests (unless your niche is mimes or monks who have taken a vow of silence). By offering to interview people, you are playing on both their desire to promote their work and their desire to help others. When you have a platform, you don’t need to reach out to the people you respect feeling like you are asking for a handout. You can give them something useful in the form of a nice interview, and benefit yourself as well.
2. You Can Expand Your Own Knowledge Base Quickly
If you ever struggle with what you should write on your blog, doing regular interviews could solve that issue. Even if you always have something to write, a podcast can add a new flavor to your blog and help you explore new directions.
3. A Podcast Gets You Noticed
The people you interview will now be aware of your blog. If you are working to build relationships with some key movers in your niche, this is a great way to get started. They also promote the interview to their networks, which gives a boost to site visitors. A podcast is a great opportunity to gain new readers.
4. Podcasting is Inexpensive
The great thing about podcasting is that it is incredibly inexpensive. Sure, you can spend a lot on equipment, but you don’t have to. You don’t have to be a special person to start podcasting. A podcast could be just the thing you need to breathe new life into your blog.