From Loren Nelson, NelsonEcom
Finding and Building Solutions for Your Internet Goals
Visual Design, Web Sites, Podcasts, Multimedia, & Usability Engineering

April 25, 2008 – Vol. XII, No. 14


NetBits is the weekly newsletter keeping your informed of various chatter and delicious tidbits of potential relevance.


In This Issue:

Item One: Really Inconvenient Truths
Item Two: Affordable Europe
Item Three: Nutrition Tip – Need to Stop Embarrassing Flatulence?
Item Four: Word of the Week
Item Five: Sending Product Release Announcement Email
Do you know…

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1. Really Inconvenient Truths

An Inconvenient Truth, which is a largely pictorial representation of the movie’s graphical presentation, exaggerates the evidence surrounding global warming. Ironically, the former Vice President leaves out many truths that are inconvenient for his argument. Here are just 25 of them.

1. Carbon Dioxide’s Effect on Temperature. The relationship between global temperature and carbon dioxide (CO2), on which the entire scare is founded, is not linear. Every molecule of CO2 added to the atmosphere contributes less to warming than the previous one. The book’s graph on p. 66-67 is seriously misleading. Moreover, even the historical levels of CO2 shown on the graph are disputed. Evidence from plant fossil-remains suggest that there was as much CO2 in the atmosphere about 11,000 years ago as there is today.

2. Kilimanjaro. The snows of Kilimanjaro are melting not because of global warming but because of a local climate shift that began 100 years ago. The authors of a report in the International Journal of Climatology “develop a new concept for investigating the retreat of Kilimanjaro’s glaciers, based on the physical understanding of glacier–climate interactions.” They note that, “The concept considers the peculiarities of the mountain and implies that climatological processes other than air temperature control the ice recession in a direct manner. A drastic drop in atmospheric moisture at the end of the 19th century and the ensuing drier climatic conditions are likely forcing glacier retreat on Kilimanjaro.”

3. Glaciers. Glaciers around the world have been receding at around the same pace for over 100 years. Research published by the National Academy of Sciences last week indicates that the Peruvian glacier on p. 53-53 probably disappeared a few thousand years ago.

4. The Medieval Warm Period. Al Gore says that the “hockey stick” graph that shows temperatures remarkably steady for the last 1,000 years has been validated, and ridicules the concept of a “medieval warm period.” That’s not the case. Last year, a team of leading paleoclimatologists said, “When matching existing temperature reconstructions…the timeseries display a reasonably coherent picture of major climatic episodes: ‘Medieval Warm Period,’ ‘Little Ice Age’ and ‘Recent Warming.’” They go on to conclude, “So what would it mean, if the reconstructions indicate a larger…or smaller…temperature amplitude? We suggest that the former situation, i.e. enhanced variability during pre-industrial times, would result in a redistribution of weight towards the role of natural factors in forcing temperature changes, thereby relatively devaluing the impact of anthropogenic emissions and affecting future temperature predictions.”

5. The Hottest Year. Satellite temperature measurements say that 2005 wasn’t the hottest year on record — 1998 was — and that temperatures have been stable since 2001.

6-10 next week.

Iain Murray is a senior fellow at the Competitive Enterprise Institute.

2. Affordable Europe

Stretching the Dollar in Europe

The weak dollar means that if you want a bargain in Europe, you’re going to have to do some homework. Start by studying these 10 ways to save.

3. Nutrition Tip – Need to Stop Embarrassing Flatulence?

Try baking soda! To fight back against a gas attack, add a pinch of baking soda to a glass of water and drink it down, suggests a leading holistic nutritionist. You may also want to forgo fruit at the end of a meal, because it causes fermentation. Better to have your fruit first thing in the morning or at least an hour or so after a meal.

4. Word of the Week

avatar • \AV-uh-tar\ • noun

1 : the incarnation of a Hindu deity (as Vishnu)

2 a : an incarnation in human form

3 : an electronic image that represents and is manipulated by a computer user (as in a computer game)

Example Sentence:
Before they started playing the game, Aaron and Kyle customized their avatars.

Did you know?
"Avatar" derives from a Sanskrit word meaning "descent," and when it first appeared in English in the late 18th century, it referred to the descent of a deity to the earth — typically, the incarnation in earthly form of Vishnu or another Hindu deity. It later came to refer to any incarnation in human form, and then to any embodiment (such as that of a concept or philosophy), whether or not in the form a person. In the age of technology, "avatar" has developed another sense — it can now be used for the image that a person chooses as his or her "embodiment" in an electronic medium.

5. Sending Product Release Announcement Email

Months are spent in developing your product. If you upload the product to your website and wait for clients to purchase it, the sale rate is very small compared to what you expected. An excellent way of informing registered users and potential customers about your newly released or to-be-released product is to make use of a product release announcement email. It is a primary means of communicating news about your business or company to subscribers and other audience as well. It is considered as a form of publicity. Nowadays, all subscribers rely heavily on announcement email to learn about new products. Your objective of sending one is to have an impact on readers and entice new customers. You should therefore ensure that the information is trustworthy. Obviously, it’s not a good idea to send a product release announcement email when the launch is not certain and has a chance of being delayed.

The release headline is the most important component. It should be written in a way to captivate readers and intrigue them to continue the reading. In the announcement, focus on aspects of your product that distinguish it from products of other companies. You must make sure of including the product name and other key points, such as the cost, and above all how your readers will benefit from your new product. Rather than advertising and showing how great the product is, mention how it excels other products. You can include a short company history section where you can give a brief description of your existing products and how they influence businesses. Real-life examples can be used to back your statement. Another significant thing to note is that your email should be kept short so that it fills one screen. It shouldn’t exceed four paragraphs but should be complete and accurate. The simpler and shorter it is, the better it is. A wise idea will be to provide a link to your website where readers can find additional information.

When sending a product release announcement email, another critical thing is to define your target audience. The content should be relevant to your target and moreover, the announcement email should be sent to likely customers, leaving behind those who don’t show interest to such products. You need to first of all identify people who would be interested in using your product and send personalized emails if required depending on the audience. Your product can assist different categories of people in different ways and these varying benefits have to be emphasized.

6. Do You Know…
On this day:

  • Robinson Crusoe Is Published (1719)
    Daniel Defoe’s Robinson Crusoe is a fictional autobiography of the eponymous English castaway marooned on a desert island for 28 years. During this time, Crusoe encounters savages, captives, and mutineers and endures endless hardships. The first volume of Defoe’s Crusoe story was published in 1719 and garnered immediate acclaim. It is considered by some critics to be the first true English novel.