- Check Your Copyright Date.
Nothing signals out-of-date faster than scrolling down a home page and seeing Copyright 2002, when it is 2011. The visitor instantly wonders what else is out of date.
- Update Your Press Section.
Potential customers visit press sections to get an understanding of a company’s credibility. If you haven’t posted a news announcement in months or even a year, then your press page turns into a liability, rather than an asset. To fix this, do not include the date next to your news announcements. Make public relations part of your marketing mix and consider using a social media newsroom to make your media page a credible asset for customer acquisition.
- Blog Consistently
Haven’t blogged in six months? Not Great. Having a blog is a major part of successful inbound marketing. It is important that you commit to creating content consistently. Understand that it is less about frequency and more about consistency. While publishing once or more a week is best, once a month is also great providing that you post every month at the same general time.
- Avoid “New”
Using the word “new” especially as it refers to products, can be an invitation to having a dated website. The problem with saying that something is new, is that many business don’t take the time to remove the “new” once the product has been out on the market for an extended period of time. Instead, it is better to create a featured products sections that can include both new and important products.
- Keep Contact Information Current
This might seem like a simple one, but it happens far too often. Having a phone number, fax number or even an address that is not current is a guaranteed way to lose prospects. Whenever you perform a business operations change, make sure to check if a website change needs to happen as well.
- Incorporate Relevant Widgets For Dynamic Content
Every business has busy times and slower times. If you are in a time where you can’t create as much content as you would like to, or don’t have a new product announcement looming, you can still show that your website is a “living-and-breathing” part of your business. One way to do this is by using widgets to provide fresh content automatically for website visitors.