More than one-third (34%) of advertising and marketing executives intend to add staff within the next year, while just 10% plan to decrease staffing levels at their firm, according to a survey about future hiring plans by the Creative Group.
The majority (55%) of those surveyed say they plan to keep staffing levels steady, the survey found.
In terms which areas within advertising/marketing functions will see the most hiring, the largest number of execs, 52%, plan to increase staffing in web design or production. Creative or art direction, at 50%, is the second-most-anticipated area for hiring, followed by interactive and account services, both at 48%. Other areas in which ad and marketing execs expect to be hiring include brand/product management (35%), marketing research (32%), copywriting (26%), print design/production (25%), and PR (23%).