Facebook engagement is the action that people takes on your Facebook Page.
The most common are: likes, comments and shares.
The interactions on your posts on Facebook include:
- Likes and the rest of reactions
- Shares
- Comments: both positive or negative
- And even the clicks made by users
In short, an interaction would be any action that the user performs in relation to your brand or content.
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Measurement is the first step to improving engagement. Once you begin this process, we think you’ll also find the following tips useful:
- Publish original content that provides your fans with some value, utility and quality.
- Focus on your ideal client and not on yourself.
- Keep active by listening and interacting: Encouraging conversations, initiating debates… will generate publicity for your brand’s content and you will keep increasing your engagement on Facebook.
- Surprise your public: If you publish the same type of content as your competitor you won’t succeed. Be original!
- There is no second chance to make a first impression. Take care of your brand’s identity, make sure you use the correct image size for Facebook and maintain the quality.
- Crisis management. Negative or positive opinions should be an opportunity to keep improving and providing useful content. Knowing how to manage a crisis in decisive moments and benefiting from it is crucial to keep your followers satisfied.