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What PR strategies will enable you to achieve public relations success?

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What PR strategies will enable you to achieve public relations success?

Numerous integrated elements — not a handful of glitzy events — power the engine that moves every successful public relations program forward. Achieving effective public relations means more than generating press clips and publicity. You know this, but does your company? You must explain the purpose and advantages of engaging resources such as news media, trade publications, the Internet and social networks to deliver consistent and compelling messages to targeted audiences.

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