Why Video?
For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format. When you write you want to make your content very conversational and engaging – and you know how hard it can be. If you are not a professional writer, the blank page can be scary.
What Should I Record My First Video About?
Like the blank page for a writer, you still need to craft content for your video. Where do you start? I think that is easy: simply take the top 5 or 10 most frequently asked questions in your business and start there.
All you need to do is sit in front of the camera, read off the question and then answer it on camera. Things like:
- How your products are packaged
- What payment methods you take
- Shipping options / delivery times
- How to combine orders
Start with the simple stuff. This will make you more comfortable speaking to the camera and you get the bonus of never having to answer that question again for your customers. If they email you the question you can now simply point to the video link. Easy win.
Try Making a Video FAQ – They Work!
These basic videos will probably not go viral but they are great to embed on your FAQ pages. The content is highly relevant and will get watched. Most importantly, these videos are nearly guaranteed to increase customer conversion. Remember this: “a confused customer buys nothing.” When you remove all confusion, your customers will buy more and buy more easily.
Who Is Your Audience?
It’s your business and you already know that answer – I can’t know that for you. But many people spend way too much time trying to get new clients/customers when they should simply make the ones they have happy.
Do not spin your wheels trying to make a video to attract new customers. Try to make a video to enhance your current customer experience and they will bring you new customers. Moreover, the tone of the content will not be “salesy”, because you already sold them. Try to find “5 cool ways for them to use Product X” or “3 reasons why Product X makes life easier”. Expand on the experience for your customer.
Marketing Takeaways
- Keep in mind that “social media isn’t a strategy, its a technology”. Use technology YouTube to share the information with anyone that wants it.
- Use your deep niche to your advantage. There are riches in niches and a targeted audience of your current customers is a VERY deep niche. Go for it!
- Keep the videos informative and useful without making an overt pitch.
- Use splash intro and exit pages to wrap the content and expand your branding.
- Use fully qualified URL (i.e. http://www.YourURLHere.com) as the first words in the video description. This will show up as a clicakble link on YouTube.
- Use YouTube annotations to “gently” let user know that you sell the product(s) in the video.
- Even try watching the cheesy TV shopping channels to see how they frame benefits of a product. You may notice that they often spotlight customer testimonials with unique ways they used a product or service. These can be great lessons for how you to make a vide, too.