2/3 of Households Play Computer or Video Games

Internet Usage, Netbits

68% of American households play computer or video games, a three-percent increase over 2008. Women account for 40% of gamers, and adult women (ages 18+) represent a significantly larger percentage of the game-playing population (34%) than boys ages 12-17 (18%). 42% of...

Bing’s Continued Growth ‘Rattles’ Google

Search

Microsoft’s new search engine Bing continued to sees gains in US searcher penetration and share of search result pages during the second week after its public launch, according to a follow-up study on its performance by comScore, Inc. The qSearch analysis...

Google to Target Users by FICO Score

Search, Technology

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable. Google is launching the initiative in tandem with Compete, which has a database...

Site Traffic Analytics Explained – Recency

Internet Usage, Search

Recency (Visitor Behavior): The frequency with which visitors return to your site can indicate their level of engagement with your brand and their readiness to buy. On this histogram, visitors are categorized according to the number of days that have elapsed since...

Moms Make ‘Net Time Their Quiet Time

Internet Usage

The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC. 85% of moms say...